corporate culture

corporate culture

As an excellent brand with more than 50 years of development history, Dongfeng is the China automobile industry's first well-known trademark and one of the World's Top 500 Famous Brands, winning such honorary titles as China Famous Brand Product and The Most Competitive Brand in the Market and enjoying high brand awareness and reputation both at home and abroad. Dongfeng Motor is one of the Chinese auto brands that entered the world's top 500.

企业文化顶图下方图文介绍

The Dongfeng brand text logo is . Its graphic logo resembles a pair of revolving spring swallows in a circle, vividly representing the vision "Two Swallows Dancing with Dongfeng" and evoking the sense of the East Wind (Dongfeng) bringing warmth and enchanting sunny days; every living thing is full of vitality, intimating the company's prosperous future. The logo also resembles a double "人" (the Chinese character "ren," meaning "people"), implying that the company infuses its business with a people-oriented philosophy. The dancing, flying sparrows in the logo revolve like a wheel moving forward, representing Dongfeng Motor's products galloping throughout China and toward the global market.

Global Strategy

Global Vision

MISION

MISION
Harmonious Development

POSICIONAMIENTO

Una empresa tecnológica excepcional que ofrece productos y servicios automotrices de alta calidad a usuarios globales.

Intelligent Innovation

ESLOGAN

ESLOGAN
Quality Excellence

VALORES CLAVE

CALIDAD|INTELIGENCIA|HARMONÍA

Brand Heritage

FUNDAMENTOS DE MARCA

Calidad Avanzada
Fabricación inteligente de automóviles Proveedores líderes mundiales Seguridad garantizada La elección de clientes globales
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Innovación Tecnológica
Tecnología NEV líder mundial Potencia Mach y potencia Loong-Gine Tecnologías patentadas Equipo global de I+D y diseño
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Operaciones Globales
Fortune 500 Los principales fabricantes automotrices mundiales como socios Fábricas KD inteligentes globales Red global de concesionarios + servicio
Quality User Experience

Quality|User Experience

Quality is the root of the Dongfeng brand of the new era, uniting the company, its employees and its products.

Foundation

Advanced  Quality

Advanced Quality

Intelligent Car Manufacture World's Top Suppliers Guaranteed Safety The Choice for Global Customers

Technological Innovation

Technological Innovation

Pioneering advances in intelligent manufacturing, autonomous driving, and new energy technologies that set new industry standards.

Global Operations

Global Operations

Expanding Dongfeng's presence across international markets with strategic partnerships and localized production capabilities worldwide.