Deepening Footprint in New Zealand! DFMIEC's Passenger Vehicle Overseas Business Department.

Deepening Footprint in New Zealand! DFMIEC’s Passenger Vehicle Overseas Business Department Accelerates Market Expansion

Recently, DFMIEC joined hands with its New Zealand partner to hold the launch conference and media preview of DONGFENG BOX at the Auckland Central Racecourse. Meanwhile, Dongfeng Exhibition Halls in Auckland, Wellington and Christchurch were inaugurated simultaneously, marking the official start of the company’s brand-new journey in the New Zealand market.

This preview event brought together 18 professional New Zealand automotive media outlets, as well as core partners including financial institutions and charging operators, who jointly witnessed the debut of three new models: DONGFENG BOX, DONGFENG VIGO and DONGFENG 007. As the first model to be launched, DONGFENG BOX was well-received as soon as it appeared, with its fashionable color schemes and compact exquisite body capturing the attention of all attendees. At the event, the team elaborated on the core product strengths of DONGFENG BOX and announced the launch plans for DONGFENG VIGO and DONGFENG 007. The subsequent test drive session allowed the guests to personally experience the outstanding performance and unique charm of the new models. It has become a consensus among all attendees that "Dongfeng models have strong market appeal". Local media released a wealth of reports after the event, further consolidating Dongfeng’s sound brand image in the local market and laying a solid foundation for the smooth landing of new models in New Zealand.

During the event, the company released customized maintenance policies, road rescue services and a construction plan for localized network channels in New Zealand. Taking advantage of the event’s momentum, DFMIEC accelerated the market deployment process. The first batch of exhibition halls opened simultaneously in the three major cities have officially started business, with the sales and delivery of DONGFENG BOX launched in tandem, and pre-orders for DONGFENG VIGO and DONGFENG 007 now open. The newly-launched New Zealand brand official website (www.dongfeng.co.nz) has also been fully put into operation, forming an integrated layout of offline experience plus online services. It provides local consumers with convenient and efficient brand access channels, and continuously promotes the in-depth and solid advancement of market deployment.

The successful holding of this media preview and the simultaneous opening of brand exhibition halls have not only received positive market feedback, but also greatly boosted the company’s confidence in deepening its presence in the New Zealand market, opening up a favorable situation for subsequent marketing promotion and market expansion. Going forward, DFMIEC will continue to provide high-quality mobility solutions for global users, steadily advance its internationalization strategy, accelerate the localization process, and fuel the International Leap.